How to make social email marketing work for you

Setting up social email marketing is fairly simple. There are several downloadable snap-in tools, including Xobni,TwinBox, or FeedMailer, that will allow email recipients to follow your company's social site and post links to their own. But after providing the software that makes sure your customers can post your email to their social site, you need to provide the content to ensure they will. One of the best ways to do this is to make sure the content of your email fits into what's already happening on social networking sites. Here are a few tips to make your content fit in.